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Privacy Policy

​We guarantee we will not sell or lease your details to any third party.  Your privacy is extremely important to us and your confidentiality is assured.  To read our full Privacy Policy, please read below.

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

Our website uses cookies.  By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

(1) What information do we collect?

We may collect, store and use the following kinds of personal information:

(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation);

(b) information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any investments you make in our products;

(c) information that you provide to us for the purpose of registering with us;

(d) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters;

(e) any other information that you choose to send to us;

(2) Cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser. We may use both “session” cookies and “persistent” cookies on the website. Session cookies will be deleted from your computer when you close your browser.  Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We will use the session cookies to: keep track of you whilst you navigate the website; prevent fraud and increase website security.  We will use the persistent cookies to: enable our website to recognise you when you visit; keep track of your preferences in relation to the use of our website.

We use Google Analytics to analyse the use of this website.  Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers.  The information generated relating to our website is used to create reports about the use of the website. Google will store this information.  Google's privacy policy is available at:   Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies.  For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.  Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one. 

Google Adwords: Using Google Adwords code we are able to see which pages helped lead to contact form submissions and, where applicable, sales.  This allows us to make better use of our paid search budget.

DoubleClick:  We use remarketing codes to log when users view specific pages allowing us to provide targeted advertising in the future. Users may opt out of Google’s use of cookies by visiting the Network Advertising Initiative opt-out page.  Or by disabling cookies in your browser.

Remarketing: The remarketing code allows;

Third party vendors, including Google, show our ads on sites on the internet.
Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website.
Users may opt out of Google’s use of cookies by visiting the Network Advertising Initiative opt-out page. Or by disabling cookies in your browser.

Website Optimiser: Our website optimizer uses cookies to remember the website for which you searched.  This helps it generate the required results.


(3) Using your personal information


Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

(a) administer the website;

(b) improve your browsing experience by personalising the website;

(c) enable your use of the services available on the website;

(d) send to you investment material  via the website,

(e) send statements;

(f) send you general (non-marketing) commercial communications;

(g) send you email notifications which you have specifically requested;

(h) send to you our newsletter and other marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(i) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;

(j) deal with enquiries and complaints made by or about you relating to the website;

(k) keep the website secure and prevent fraud;

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

(4) Disclosures

 We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose your personal information: 

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will not provide your information to third parties.

(5) International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information which you provide may be transferred to countries which do not have data protection laws equivalent to those in force in the European Economic Area and New Zealand. 

In addition, personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world.  We cannot prevent the use or misuse of such information by others.

You expressly agree to such transfers of personal information.

(6) Security of your personal information


We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. 

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

(7) Policy amendments 

 We may update this privacy policy from time-to-time by posting a new version on our website.  You should check this page occasionally to ensure you are happy with any changes.


(8) Your rights 

 You may instruct us to provide you with any personal information we hold about you.  Provision of such information will be subject to:

(a) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes, by sending an email to us.  In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.

(9) Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

(10) Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.

(11) Contact 

 If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email or post.

(12) Ad Choices

Flashtalking is taking a proactive step of implementing the Adchoices privacy icon on all FTrack ads served by Flashtalking. Globally recognized, the Adchoices icon provides conspicuous notice with a link to Flashtalking’s privacy information page where consumers can learn who we are, how we collect data, what we do (and don’t do) with their data and how to opt out of Flashtalking tracking. We believe this is an important step in future-proofing data-driven advertising while protecting the interests of consumers and advertisers. The Adchoices icon was originally introduced to indicate behaviourally targeted ads. With the increasing focus on Privacy and the emergence of cookieless tracking, Flashtalking seeks to ensure that consumer notice and choice – key tenants of privacy best practices – are natively included in all FTrack ads served by Flashtalking. For FTrack site tags, Flashtalking provides each Advertiser with clear disclosure language that links to our privacy information and opt-out page. Through these steps, we seek to better represent Advertisers’ legitimate interest in delivering, personalizing, and measuring media and creative while respecting user intent and consumer choice.

(13) Privacy Page

Flashtalking is taking a proactive step of requesting the inclusion of Flashtalking specific terminology on partner privacy pages. For those advertisers leveraging Flashtalking’s cookieless identity solution (FTrack) consumers should be informed of the usage of these tools and be given easy access to information and control of these features. This language is intended to provides conspicuous notice with a link to Flashtalking’s privacy information page where consumers can learn who we are, how we collect data, what we do (and don’t do) with their data and how to opt-out of Flashtalking tracking. We believe this is an important step in futureproofing data-driven advertising while protecting the interests of consumers and advertisers. Senior Trust uses the Flashtalking platform for ad creation, delivery, device recognition, and advertising campaign analysis applying both cookie-based and cookie-less technologies to identify and connect devices. Learn more about Flashtalking’s use of data and your choices in their Consumer Privacy statement at

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